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Learn About the Mazda Miata Origin Story The Miata is the brainchild of one person: Bob Hall. He grew up in Southern California with a love for fast cars and British engineering. After high school graduation, Bob enjoyed a six-week visit to Japan as an exchange student, resulting in a love and fascination with Asian culture. On subsequent returns to the country, Hall polished his second language and absorbed the nuances of Japanese culture. Hall convinced Motor Trend’s editor that he knew more about Japanese cars than anyone currently on staff and proved his point by submitting an unsolicited manuscript. The insights contained in it earned him a position at the magazine at age 20. Visiting Japan while representing that publication, Hall enjoyed an audience with Kenichi Yamamoto, Mazda’s head of R&D. In 1978, Yamamoto asked Hall what kind of cars Mazda should consider for the future. This was exactly the opening this animated enthusiast needed to share the brainstorm he'd been working on for years. The rest is history! The Miata was designed by a driving enthusiast, for driving enthusiasts! Now that you know where your beloved Mazda Miata started, it's time to come back to the present and what you can do to make your car the best of the best. From shock absorbers, replacement convertible tops, and shift knobs, to exhausts, intakes, springs, and alloy wheels, we can help you select the right combination of Mazda parts to take your car from great to exceptional.